From mega-rallies to micro-targeting
As the election date nears, major parties are shifting from large national rallies to more targeted local interactions. Candidates are prioritising house visits, neighbourhood meetings and interaction programmes with professional groups, hoping to convert undecided voters and secure turnout from their core base.
The Election Commission has reminded parties that campaign events must respect venue capacity, safety norms and the rights of non-participating citizens. It has also reiterated that state-funded programmes, inaugurations and policy announcements that could influence voters should be avoided during this period.
On the digital front, parties are using short videos, livestreams and messaging apps to reach young voters, while the code of conduct requires them to ensure that official pages do not spread hate speech, fake polls or misleading claims about rivals. Observers expect complaints over code violations to increase in this final stretch, making timely and impartial enforcement critical for public trust.